At Red Bull we offer a development programme that will be driven by what you need to learn and experience in order to succeed in your role. The Graduate Programme follows Red Bull’s self-directed development philosophy, where approx. 70% of your learning and development is derived from “on-the-job” experiences, 20% through feedback and relationships and the remaining 10% from formal training. This will enable you to go further and grow faster.
Sales is broken into two sections: Off-Premise and On-Premise. Off-Premise is comprised of grocery stores, convenience stores, gas stations and more. It is where consumers pick up a Red Bull for later. A strong in-store presence, the right pricing and adequate promotion support are crucial. On-Premise is where the product is purchased for immediate consumption, at night or during the day at venues such as clubs, bars, restaurants… Having a strong presence in these environments builds our apparitional brand image and helps us to confirm existing consumers, win new ones and defend our leadership.