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Channel 4 - Graduate Scheme | Marketing, Press & Communications

Channel 4

Job Role: Marketing, Press & Communications

Company Info:

4Talent is all about supporting people like you to build great futures in the media industry. People from different backgrounds and walks of life. People at different stages of their careers. People who want to be part of this evolving multi-platform business.

And wherever you want to be in our industry, we have a diverse range of opportunities to suit all interests. We're not just talking about the high profile on-screen programmes there's all the vital behind the scenes areas too like production, creative and commercial for example, not to mention new media, advertising, press, marketing, commissioning, HR, finance and more.

We've a number of exciting initiatives for those with no experience to learn more about Channel 4 and the media industry.

Job Description:

The Marketing Department supports all broadcast channels alongside digital products and initiatives (e.g 4OD). The department works very closely with C4's in house creative agency 4Creative to produce promos, posters, press and digital advertising.

Channel 4 is one of the strongest and most desirable brands in British media. It has a reputation for being ground-breaking, provocative and talked about. The Channel 4 brand needs to communicate the eclectic and diverse range of content on the core channel, the rapidly growing portfolio of free-to-air digital channels and then launch the continuing growth of 4OD.

The Press and Publicity Department is responsible for all Channel 4's editorial dealings with other media. The team publicise our programme output across print, broadcast, online and social media; driving viewers and users to the Group's programmes and services and helping it deliver it's commercial objectives.

The department also aims to protect and enhance the Group's public service reputation through external communications. It is responsible for rapid rebuttal of critical press comment, generating positive executive profile and managing issues arising out of content and operations.

Our corporate team looks after Channel 4's reputation as a business and brand, and our publicity team delivers consumer campaigns for our specific genres of programming (factual; factual entertainment and features; comedy and entertainment; drama and film). Picture publicists create images for the media and the channel's own platforms. We also work with specialist freelancers and agencies as required.

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